Privacy Notice

Overview

This notice explains how alchemist-casino Ltd (“we”, “us”, “our”) collects, uses, shares and protects your personal data when you visit our website. We are committed to processing your information in compliance with the UK GDPR and Data Protection Act 2018.

Data We Collect

We may gather the following categories of personal data:

• Identity Data: Name, email address, telephone number, and any other identifiers you provide when registering or contacting us.
• Technical Data: IP address, browser type & version, device identifiers, operating system and network information automatically logged on access.
• Usage Data: Pages viewed, click paths, session duration, referring URLs, and interaction records to improve site functionality.
• Marketing & Communications Data: Your preferences for receiving newsletters, promotional materials, and updates.

Purposes and Legal Basis

We process your data for these purposes:

• Service Delivery: Necessary for providing and maintaining our website (Article 6(1)(b) GDPR).
• Consent-Based Activities: Marketing, newsletter distribution, and non-essential cookies (Article 6(1)(a) GDPR).
• Legitimate Interests: Improving user experience, analysing site usage, preventing fraud, and ensuring security (Article 6(1)(f) GDPR).
• Legal Compliance: Responding to legal requests and enforcing our terms (Article 6(1)(c) GDPR).

Data Sharing & Recipients

We do not sell your personal data. We may share information with:

• Service Providers: Hosting providers, analytics platforms, email processors, and technical support partners under appropriate data-processing agreements.
• Legal Authorities: When required by law, court order or governmental request.
• Business Transactions: In connection with a merger, sale, reorganisation or acquisition of assets, with suitable safeguarding measures.

International Transfers

If we transfer data outside the UK or EEA, we will implement safeguards such as Standard Contractual Clauses or rely on adequacy decisions to ensure an adequate level of protection.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described above, comply with legal obligations, resolve disputes, or enforce our agreements. Specific retention periods depend on the data category and statutory requirements.

Your Rights

Under GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data, subject to legal obligations.
• Restrict or object to our processing of your data.
• Receive your data in a structured, machine-readable format (data portability).
• Withdraw consent at any time for consent-based processing.

To exercise these rights, please contact our Data Protection Officer at [email protected]. We will respond within one month, as required by law.

Security Measures

We implement technical and organisational measures—such as encryption, access controls, regular security testing, and staff training—to protect your data from unauthorised access, alteration, disclosure or destruction.

Changes to This Notice

We may update this policy to reflect changes in law, our practices, or for operational reasons. The “Last updated” date at the top will indicate the most recent revision.

Contact Us

If you have any questions, complaints or wish to exercise your data protection rights, please write to: